Fallacious Argument

'Break the Habit' -Childhood Obesity Ad Australia.  .......

The Ad listed above is an Ad for Childhood obesity and starts of with a young women coming in with a bag and sitting down by a little boy coloring and pulling out a needle, spoon, lighter, and something wrapped up in tin foil. Seeing this yo may assume that the lady is about to do drugs, but she was going to inject it into the little boy. Then instead she hands him a cheeseburger and the ad says "you wouldn't inject your children with junk." that to me is a clear example of Euphemism because instead of saying fats, sugars, or drugs, they use the word junk. Using the word junk they dont have to make a point on why the fat is bad or the sugar is bad or anything related to that. They just call it junk. They also say "so why are you feeding it to them?"  That statement is going to make people feel like a bad parent. I however want to focus on the argument by Rhetorical questions. The ad says asks use why if we would inject our kids with junk, and then ask why we are feeding them with it. The ad is suppose to be a part of childhood obesity campaign. What doesn't make since to me is that they are saying, If you feed your kids junk, they will become obese. But that is not always a true fact so there also lies a fallacy of division. This ad is used to make people feel bad about giving there kids "junk because its bad like drugs, and in all honestly that is not the case.



My Fallacious Argument. 

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